[team_member image_url=”5386″ team_memeber_style=”meta_below” link_element=”none” color=”Accent-Color” name=”Will Scott” job_position=”Search Influence”]

Just as the Medium became the Massage, the Audience is now the Target!

Session Time: 4:00 PM – 4:45 PM

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Learn why Facebook is the only company Google’s really scared of. With mind-blowing audience targeting capability Facebook gives marketers the most insidious reach into the customer’s very soul.

Forget demographics! Forget psychographics! OK, don’t forget them. Remember them. But remember, I can layer them like Tiramisu with tasty financial data, buying data, likes affinities, perversions your mother doesn’t want to know about.

Click me, click me now. On the internet no one knows you’re a dog and on Instagram, I’m irresistible.