Jenny Halasz – The Next Frontier of SEO and Measurement

Job title:  President

Session description:

If voice queries, answer boxes, AMP and entities have you worrying about what’s coming next and where to spend your budget, this session is for you.

One speaker will tell you it’s all about AMP, while another insists that voice is the thing to focus on. This session will take a practical journey into the SERPs, analyzing the different types of results, what produces those results, and how you can decide what is likely to work best for your business and budget. In this session, you will take away specific action items that you can apply immediately to your business – making the most of your existing assets and driving increased revenue.

Take away:

  • Learn to classify queries not only as belonging to a certain keyword group, but also by what result type the query “wants”.
  • Use analytics to make data-driven decisions
  • Defend or enhance those decisions within a corporate environment


Jenny Halasz is the President and Founder of JLH Marketing, Inc. With nearly 20 years’ experience in search, she uses her skills to provide consulting to medium to large enterprise companies on SEO, Analytics, and Search Strategy. Jenny has been named a top SEO to follow by Rand Fishkin (formerly of Moz), has been featured on Search Engine Journal’s Top SEOs to Follow list in 2017 and 2018, and was voted the #3 SEO Specialist in 2018 by Serpstat. Jenny is an international keynote and session speaker, and writes the #AskAnSEO column on Search Engine Journal. She’s also an advocate for Women in Tech and Mental Health Awareness. When she’s not traveling or working, you can find Jenny in her hometown of Raleigh, NC with her husband and two sons.

Social profile:

Twitter: @jennyhalasz