Ian Lurie – 8 Principles Of Advanced SEO

Job title: CEO & Founder

Session description:

Everyone says they’re “advanced” SEOs. But what does that mean? It’s not about a laundry list of trendy skills and topics. It’s an approach. In this session, learn 8 principles for advanced SEO and the current tactics you need to put them into practice.

Session take away:

  • What Google’s really saying when they ask for rel=canonical
  • A long list of tools and tactics you can use to stop relying on search engines for SEO advice


Ian Lurie is the Founder of Portent, a Clearlink Digital Agency. Portent provides paid and organic search and social media, content, and analytics services to B2B and B2C brands including Patagonia, Princess, Linode, and Tumi.

Ian’s been in SEO since 1996. His professional specialties and favorite topics are marketing strategy, search, history, and all things nerdy. He spends far too much time poring over Amazon search patents, Google rankings and natural language processing theory. His random educational background includes a B.A. in History from UC San Diego and a degree in Law from UCLA.

Social profile:

Twitter: @portentint
LinkedIn: Ian Lurie