Experiments in Local Search: Insights and Takeaways.
Session Time: 4:00 PM – 4:45 PM
Darren has been cooking in the local SEO lab and will reveal some fascinating results in this talk. You’re guaranteed to learn at least a few new things about local search, and you’ll walk away with effective tactics that you can take straight to the rank bank.
The 2016 Local Search Ranking Factors Study
How does Google’s Local algorithm really work? Andrew Shotland of Local SEO Guide will walk you through the results of one of the largest ever statistical studies of the local search ranking factors. Over the past six months LSG has studied the effect of over 100 factors on the rankings of 15,000 local businesses in a hundred different metros. Learn which tactics really matter so you know how you and your team should spend your resources.