MNSearch Summit Agenda

The MnSearch board of directors is excited to be bringing together another epic day of digital marketing awesomeness for the 2019 Summit. Get ready for a great day of learning from industry leaders and lots of opportunities to network with speakers and peers throughout the day or afterwards over drinks at the Post-Summit Bash!

Get ready for a day jam-packed with actionable sessions in SEO, PPC, analytics, email, content, social media and much more! Check out the evolving list of session topics and speakers below.

And if you haven’t yet, don’t forget to Register Today!

Topics & Announced Speakers

*Schedule Subject to Change*

Timeslot Track 1 (SEO) Track 2 (Paid) Track 3 (Cross Channel)
(7:30 a.m. to 8:40 a.m.)

Registration, Breakfast & Announcements

AM Keynote

(8:40 a.m. to 9:30 a.m.)

Cindy Krum

The Secrets Your Analytics Won’t Tell You About Mobile-First Indexing

Session 1

(9:40 a.m. to 10:25 a.m.)

Ian Lurie

8 Principles of Advanced SEO

Frederick Vallaeys

How to Get Better PPC Results in Less Time With Automation

Stephan Bajaio

From Gas-Guzzling Siloed SEO to Electric Multi-Channel Marketing: Build a Holistic Strategy for the Future

Session 2

(10:35 a.m. to 11:20 a.m.)

John Mueller

General SEO / Q&A

AJ Wilcox

LinkedIn Ads: The Silver Bullet for B2B Lead Gen


Will Scott

Brands Win Online: PR + Social + Local Search = Boom!

Session 3

(11:30 a.m. to 12:15 p.m.)

Kevin Indig

Forget About Blogs: Drive Organic Traffic With Microsites

Elizabeth Marsten

Enter the Remix: Paid Search Edition 

Jenny Halasz

The Next Frontier of SEO and Measurement

Lunch (12:15 p.m. to 1:15 p.m.) n/a
Afternoon Keynote

(1:25 p.m. to 2:15 p.m.)

Dana DiTomaso

Reporting: The Best & Worst Part of Your Job

Session 4

(2:25 p.m. to 3:10 p.m.)

Nick Eubanks 

SEO From the Bottom Up


Mary Hartman 

Reaching Qualified Searchers With Google Ads Audience Targeting: A Layered Approach

Stephen Panico

Upgrading Your Outreach Research Process

Session 5

(3:20 p.m. to 4:05 p.m.)

Daniel Leibson

Local SEO: Beyond Google My Business

Duane Brown 

The Future of Search Looks Like 2008

Roger Dooley

Friction: The Key to Conversion, Loyalty and Productivity

Closing Keynote

(4:15 p.m. to 5:00 p.m.)

Mike King

Technical Content Optimization

Happy Hour

(5:00 p.m. to 6:00 p.m.)

 Stick around after the closing keynote for Happy Hour!


(6:00 p.m. to 9:00 p.m.)

 Post Summit Bash @ The Liffey