We had the opportunity to interview several of our highly anticipated speakers for the 2017 MnSearch Summit. Keep reading to learn more about David’s thoughts about the mistakes he is still seeing marketers make today, his worrisome interest in voice search systems and his extreme dislike of all animated gifs!
If you haven’t already, register today to see David rock the stage on June 23rd at the Summit!
1. What are you most excited about for the MnSearch Summit?
I’m just generally excited to see what the conference is about! Friends have been telling me for years that it reminds them of SEMpdx’s Engage conference, which is one of my favorites every year, and the speaker line-up this year looks like it will not disappoint.
2. What career advice could you offer for fellow digital marketers?
This is probably the most comprehensive advice I’ve offered in a single post…it’s a little more geared towards software than marketing but many of my takeaways are applicable to marketing as well.
3. What advancement in technology are you most excited about in the near future?
Although I’m excited by the potential of voice search, the privacy concerns are too great for me to use devices like Google Home and Amazon Echo for anything other than testing. A “VPN for voice” that could disconnect power to the devices whenever you weren’t specifically asking them questions would be truly exciting.
4. Besides digital marketing, what is one topic of discussion that you could talk about for hours on end?
Golf course architecture.
5. What is one mistake that you still see marketers making in 2017?
Relying too heavily on Google Analytics to tell the story of their presence at Google. In local search, anyway, more and more interactions and conversions are happening directly on the SERP or within the Maps app, and you need to weigh your real-world success metrics much more heavily than your organic SERP clickthroughs.
6. Which digital marketing tool could you not live without?
I gotta say WordPress here. Having worked with it for over a decade now (hard to believe), it’s just intuitive to me at this point and incredibly fun to customize.
7. At happy hour, what is your go-to drink?
Breakside IPA, for sure.
8. Bonus: What is your all-time favorite gif?
I actually detest all animated GIFs. They’re our era’s version of HTML marquee text.