As we start the new year, MnSearch is getting the month of January rolling with a great event focusing on helping you learn how to better optimize the customer journey. So please join us on Wednesday, January 25th for an evening of learning about tagging and tracking custom events for the customer journey.
And prior to the event, we want to help you get to know a little bit about our speaker(s). So keep reading to learn about one of our speakers coming on at the end of the month, Joshua Lauer of Leadpages.
1. How did you first hear about MnSearch?
It’s been on my radar for a few years but probably became a much bigger dot once I started working with Josh Braaten at Leadpages (and Membership Director at MnSearch).
2. What can attendees expect to take away from your session?
A sense of empowerment that can only be realized once you understand tag management systems.
3. What is the biggest mistake that you still see organizations making within your area of expertise?
Lots of organizations like to talk about data, but they don’t actually spend the time really digging into it. It’s really important to know your data, so you can have a good idea of when said data might be lying to you. It happens way more than you think.
4. What one piece of career advice do you wish someone had given you when you started your career?
Marketing is a huge field. Find the part of it that you like and specialize in that more than anyone else.
5. Besides digital marketing, what is one topic of discussion that you could talk about for hours on end?
Music. Before pursuing any kind of marketing, music was my entire life. It’s still a big part of my life outside of work. I’m always working on small productions in my home studio.
6. What is the best part about working at your employer?
Leadpages is a very forward thinking company. It’s great working at a place with such a strong leadership and a great sense of direction. It’s also pretty cool to work as a marketer for a company that makes products for marketers. That’s some Inception right there or maybe it’s just meta.
7. Where is your favorite spot to grab drinks in the twin cities and why?
Jimmy’s in Northeast Minneapolis because it’s a small cash-only dive bar that reminds me of a small town I used to live in.