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January 2017

Tagging and Tracking Custom Events and the Customer Journey

January 25 @ 6:00 pm - 8:00 pm
Spyder Trap, 1625 Hennepin Ave
Minneapolis, MN 55403 United States
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Presentation #1 - Tag Management Will Set You Free
with Josh Lauer, Leadpages

Presentation #2 - Connecting the Dots - Analytics & the Customer Journey
with Alex Andrews, Ovative/group

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February 2017

Deep Learning: How to Optimize CRM and Offline Conversions in Adwords and Beyond

February 22 @ 6:00 pm - 8:00 pm
Spyder Trap, 1625 Hennepin Ave
Minneapolis, MN 55403 United States
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As you know, optimizing to cost per click and/or cost per lead is simply not always good enough for demanding clients and complex organizations. A law firm may want to know the cost per case, a B2B SaaS company will want to know the cost per opportunity, or an e-commerce company will need to know the 30-day return on spend ... all of these down to the keyword level. Third-party software can give you this capability but can often be confusing, hard to integrate, and expensive. Luckily, there is another way.

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March 2017

Social Strategy for SEO and Aligning Web Design with Search

March 29 @ 6:00 pm - 8:00 pm
Spyder Trap, 1625 Hennepin Ave
Minneapolis, MN 55403 United States
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MnSearch’s next Snippets Event will be held on Wednesday, March 29th at Spyder Trap in Minneapolis, MN. Join us for an evening packed with insightful material from expert speakers, opportunities…

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April 2017

Ask Me (Almost) Anything: An MnSearch Hangout with Google Webmaster John Mueller

April 26 @ 6:00 pm - 8:00 pm
Spyder Trap, 1625 Hennepin Ave
Minneapolis, MN 55403 United States
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Our Next Event will be an evening with Google's own John Mueller, where you will be able to ask the expert questions in an Webmaster Hangout.

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May 2017

How to Create a Win-Win Relationship with Your Agency or Client

May 31 @ 6:00 pm - 8:00 pm
Spyder Trap, 1625 Hennepin Ave
Minneapolis, MN 55403 United States
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Our May 31st event is about being an effective partner to create a winning relationship, whether you are a marketing agency or a client.

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July 2017

The Future of Search

July 26 @ 6:00 pm - 8:00 pm
Spyder Trap, 1625 Hennepin Ave
Minneapolis, MN 55403 United States
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Come chat with Britney Muller of Moz about where search is today, where it's going, and how to prepare for the future (complete with executable takeaways).

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August 2017

Paid Search Strategies: Advanced Bid Management & Maximizing Expanded Text Ads Performance

August 30 @ 6:00 pm - 8:00 pm
Spyder Trap, 1625 Hennepin Ave
Minneapolis, MN 55403 United States
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Register Now! Session #1:  ADVANCED Paid Search Bidding Concepts to Scale Performance Speaker:  Mitch Larson, Ad Ops Lead, AimClear Session Description: Setting the perfect bid to make the most of…

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September 2017

Career Optimization Panel: How to Lift Your Career to New Heights

September 27 @ 6:00 pm - 8:00 pm
Spyder Trap, 1625 Hennepin Ave
Minneapolis, MN 55403 United States
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Join us for a panel packed with practical insights on how to intelligently advance your career in digital marketing.

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October 2017

Driving Your Business Forward with Testing & CRO

October 25 @ 6:00 pm - 8:00 pm
Rocket55, 807 Broadway Street Northeast #170
Minneapolis, MN 55413 United States
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In this session, you'll learn how to influence colleagues and promote a testing/data-driven culture within the organization​ ​as well as why your existing optimization strategy may be failing.

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November 2017

Utilizing the Best Tools on the Market

November 15 @ 6:00 pm - 8:00 pm
Rocket55, 807 Broadway Street Northeast #170
Minneapolis, MN 55413 United States
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There are multiple digital marketing tools for SEO, SEM, content marketing, and CRO practitioners to choose from. Learn from multiple speakers as they provide around five-minute summaries of digital marketing tools that enable insights to drive optimal performance.

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