Past Events
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Digital Democracy: Marketing to Influence Voters & Win Political Campaigns
As much as we'd like to think we cast our vote based solely on weighing the candidates, in reality, we're regularly influenced by carefully targeted, highly optimized political marketing campaigns…
Find out more »Advanced Search: Next Level Forecasting & Lead Generation Strategies
Presentation #1: Adaptive Forecasting: Building a Case for the Right Digital Budget Speaker: Derrick Turner, Augurian Ever get the question “what budget does your channel need next year?” If so,…
Find out more »MnSearch Holiday Party 2016
There ain’t no party like an MnSearch holiday party; right? Which is exactly why we want you to come out and mingle with your search marketing peers over drinks, apps…
Find out more »Tagging and Tracking Custom Events and the Customer Journey
Presentation #1 - Tag Management Will Set You Free
with Josh Lauer, Leadpages
Presentation #2 - Connecting the Dots - Analytics & the Customer Journey
with Alex Andrews, Ovative/group
Deep Learning: How to Optimize CRM and Offline Conversions in Adwords and Beyond
As you know, optimizing to cost per click and/or cost per lead is simply not always good enough for demanding clients and complex organizations. A law firm may want to know the cost per case, a B2B SaaS company will want to know the cost per opportunity, or an e-commerce company will need to know the 30-day return on spend ... all of these down to the keyword level. Third-party software can give you this capability but can often be confusing, hard to integrate, and expensive. Luckily, there is another way.
Find out more »Social Strategy for SEO and Aligning Web Design with Search
MnSearch’s next Snippets Event will be held on Wednesday, March 29th at Spyder Trap in Minneapolis, MN. Join us for an evening packed with insightful material from expert speakers, opportunities…
Find out more »Ask Me (Almost) Anything: An MnSearch Hangout with Google Webmaster John Mueller
Our Next Event will be an evening with Google's own John Mueller, where you will be able to ask the expert questions in an Webmaster Hangout.
Find out more »How to Create a Win-Win Relationship with Your Agency or Client
Our May 31st event is about being an effective partner to create a winning relationship, whether you are a marketing agency or a client.
Find out more »The Future of Search
Come chat with Britney Muller of Moz about where search is today, where it's going, and how to prepare for the future (complete with executable takeaways).
Find out more »Paid Search Strategies: Advanced Bid Management & Maximizing Expanded Text Ads Performance
Register Now! Session #1: ADVANCED Paid Search Bidding Concepts to Scale Performance Speaker: Mitch Larson, Ad Ops Lead, AimClear Session Description: Setting the perfect bid to make the most of…
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