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Driving Your Business Forward with Testing & CRO
October 25, 2017 @ 6:00 pm - 8:00 pm
The practices of conversion optimization continues to grow and bring value to organizations and clients that have invested in it. And yet, many still struggle to gain alignment, buy-in, and investment for optimizing their digital experiences. Potentially missing out on tremendous opportunities to help drive growth. It’s time to fix that.
In this session, you’ll learn how to influence colleagues and promote a testing/data-driven culture within the organization as well as why your existing optimization strategy may be failing.
- Expectation setting
- Experimentation process
- User research
- And much more