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Digital Democracy: Marketing to Influence Voters & Win Political Campaigns
October 26, 2016 @ 6:00 pm - 8:00 pm
As much as we’d like to think we cast our vote based solely on weighing the candidates, in reality, we’re regularly influenced by carefully targeted, highly optimized political marketing campaigns that infiltrate our online lives every day.
The timing couldn’t be better – with the current political season in full swing, now is the perfect time to review how expert strategists are leveraging digital marketing campaigns to influence voters. As candidates focus their political marketing efforts on innovation to stand out from their predecessors, we’ll get an inside look at how they’re using new strategies, tactics, and tools to influence public opinion.
Are you intrigued?
Join digital strategist and current Stillwater Mayor Ted Kozlowski as he shares his experience using digital marketing strategies & tactics to win campaigns and impact local, state, & federal elections. Together, we’ll explore some of the interesting things politicians are using to try to win votes through marketing and determine what we can take away from their success to integrate into our own digital campaigns.
Presenter: Ted Kozlowski
President of the DemandQuest Marketing Institute in Minneapolis, Ted Kozlowski is a seasoned technology sales and marketing executive. He’s been a featured speaker and teacher across the globe representing companies such as Network Solutions, The Institute for Entrepreneurship at the University of North Carolina, Homestore.com, Computer Associates, and many more.
Ted currently serves as Mayor of the City of Stillwater in Minnesota and volunteers with many nonprofits in Minnesota to help them get and implement Google Grants and continues to manage these AdWords campaigns.
When he’s not teaching, consulting, or working on improving his community, Ted can be found boating on the St. Croix River or skiing at Afton Alps with his wife and two daughters.Register Now