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Advanced Search: Next Level Forecasting & Lead Generation Strategies

November 16, 2016 @ 6:00 pm - 8:00 pm

Presentation #1:
Adaptive Forecasting: Building a Case for the Right Digital Budget

Speaker: Derrick Turner, Augurian

Ever get the question “what budget does your channel need next year?” If so, this is the session for you! This session will teach you how to create performance forecasts decision makers will love, and clients truly need to help them grow; even when you don’t know your exact media budget just yet.

Key Takeaways:

  • Improving the accuracy of your forecasts
  • Increase transparency and educate your colleagues about your channel
  • Create one forecast that speaks to almost any budget scenario

About the speaker –  A digital marketing veteran, Derrick, is a currently a Paid Media Manager at Augurian. From e-commerce to Iraqi real estate, Derrick has seen it all and carries a special passion for connecting strategies, teams, and platforms to support business objectives.

Check out our interview with Derrick here.


Presentation #2
Demand Activation – Going Beyond Lead Generation

Speakers: Nick Noble & Chris Peterson, Parqa

The standard lead generation model only gets you so far. To take your marketing to the next level, you need to embrace the concept of Demand Activation, a framework for planning what happens after a potential customers’ lead information is captured.

During this presentation, Nick and Chris will cover ways to do more with the email list you’ve built, as well as how you can utilize marketing automation and lead scoring to level up your game.

Takeaways:

  • Bridging the gap from lead to customer
  • Ways in which marketing and sales can work together
  • How to turn the heat up on cold leads
  • Reasons and ways to utilize marketing automation and lead scoring

About the speakers – As the Director of Inbound Marketing and SEO for Parqa, Nick Noble helps lead a team of digital marketing and content marketing specialists. Nick’s SEO minded, sales focused approach and collaborative work ethic allow him to deliver digital marketing solutions that consistently improve the bottom line for his clients.

With over 15 years of experience in digital marketing, Chris Peterson’s expertise lies in helping companies devise and execute online marketing campaigns to drive measurable results. Chris has a proven track record of success in delivering digital marketing campaigns for leading organizations. Chris now oversees all online marketing efforts for both Parqa and its clients as the EVP.

We sat down with Nick and Chris to interview them in advance of this event. Check out both interviews on our blog.

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Details

Date:
November 16, 2016
Time:
6:00 pm - 8:00 pm