An Interview with Elizabeth Marsten of CommerceHub – 2016 MnSearch Summit Speaker Series

We had the opportunity to interview several of our highly anticipated speakers for this year’s MnSearch Summit. Keep reading to learn more about Elizabeth’s career advice, her love for the Simpsons and her favorite gif!

  1. What are you most excited about for the 2016 MnSearch Summit?

Honestly, I have never been outside of the Minneapolis airport! After countless layovers, I’d really like to see what Minnesota looks like! I’m also extremely impressed with the speaker line-up for MnSearch, this conference isn’t just for me as a speaker—I’m looking forward to being an attendee.

  1. What one piece of career advice would you offer for digital marketers?

You can’t possibly know it all. There’s just too much. You should know/understand concepts and features, but be an expert in something that is directly applicable to what you do or that interests you so you can apply it. Five years ago, I thought this “product ads” that Google was rolling out was interesting, so I dug in and tried to understand everything there was to about them at the time. Figured they’d be a thing and now here I am at CommerceHub.

  1. What advancement in technology are you most excited about in the near future?

Measuring online to offline is going to solve a lot of black holes for marketers, retailers, and brands, the technology of being able to tie users, devices and desktops to a physical store visit is both fascinating and terrifying (from a privacy standpoint) at the same time. While I know I’ll appreciate a more tailored and personalized in-store visit, it still weirds me out to see just even search history made on a desktop in Chrome on my Android device. I think this next generation of shoppers will be far more accepting than those of us that didn’t grow up with availability of the internet and cell phones the way we use them now. (I remember the first time I saw a cell phone on TV- Zach Morris on Saved by the Bell!)

  1. Besides digital marketing, what is one topic of discussion that you could talk about for hours on end?

The Simpsons. I haven’t seen all 596 episodes, but pretty close. And several of those episodes I have seen many times and can quote entire scenes. Best episode: You Only Move Twice, Season 8.

  1. What is one mistake that you still see marketers making in 2016?

Last click attribution as the final answer. It’s so hard to move beyond it, I get it. There’s a lot of research in some cases that has to happen in order to be able to trust anything else and there is a habit and way of thinking that has to be changed in order to move to the acceptance phase. I think we’re in the denial and bargaining stages still.

  1. What one digital marketing tool could you not live without?

Auto complete/search suggest. I have had more “aha!” and “well, I never” moments from starting a search, typing slowly and see what pops in. More negative keywords, areas of expansion, behaviors, uses and ideas have come from that simple step than any tool.

  1. Bonus: What is your all-time favorite gif?

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