We had the opportunity to interview several of our highly anticipated speakers for this year’s MnSearch Summit. Keep reading to learn more about Casey Markee, the advancements in technology he is most excited about and his all-time favorite gif!
What are you most excited about for the 2016 MnSearch Summit?
Besides being able to experience the awesomeness that is the Juicy Lucy at Matt’s Bar (haven’t had one since college). I’m equally excited to participate in one of the top regional one-day SEO conferences in the entire US of A. MnSearch has developed a reputation for cutting-edge sessions and engaging speakers and it’s a sincere honor to be invited to participate.
What one piece of career advice would you offer for digital marketers?
Always be learning. I started my SEO experience way back in the late 90’s working at Internet Startups after taking a fledgling certificate course in Digital Marketing at San Diego State, one of the first in the Country. Soon after I launched Media Wyse. From there I started setting up test sites and running experiments to see which SEO techniques worked and which were a complete waste of time.
Since then I’ve written hundreds of articles on SEO topics and trained digital marketing teams on five different continents. And in all of that time I’ve learned one thing: that I have substantially more to learn. I read dozens of marketing feeds each day, keep a swipe file of tips and techniques I can test continuously, and work to stay abreast of the shifting sands that are the Google Webmaster Guidelines.
To quote the great Lou Holtz, “In this World you’re either growing or you’re dying, so get in motion and grow.” Great advice for any career path, especially for the digital marketer.
What advancement in technology are you most excited about in the near future?
That would be Beacons. Bluetooth-powered, location-aware wireless beacons. These beacons are small transmitters that provide a type of hyper-locational marketing to retailers and general brick-and-mortar locations that was previously not possible. The average beacon is about the size of a quarter and can be placed around venues which then serve targeted offers or marketing messages to those who enter predefined proximity limits.
Right now, the two main technologies for beacon targeting are Google Eddystone and Apple iBeacon. Both have their strengths and weaknesses. Briefly, iBeacon is the more limited of the two requiring an app be used by and audience for the retailer or venue to make full use of its capabilities. Eddystone, in contrast, is an open-source option that uses different wireframes that don’t require the need of an app for audience targeting to work. In fact, Eddystone can use the built-in notifications functionality of Android to provide messaging in many novel ways.
Beacons are a growing marketing tool that retailers are embracing more and more in 2016. It will also be the topic of my presentation at MN Search and I’m excited to share some case studies on how they are being deployed by companies large and small.
Besides digital marketing, what is one topic of discussion that you could talk about for hours on end?
Comic books and pop culture. I was fortunate to get a booth at San Diego Comic-Con way back in 2004 before that show took off to be the largest comic book/pop culture convention in the World. 2016 will mark my 13th year as an exhibitor. I initially did it so I could clear out a lot of stuff in my garage but it has now become something we can do as a family that also pays for our vacations for the entire year!
What is one mistake that you still see marketers making in 2016?
Hiring the wrong “expert.” Unfortunately, with Google, what you “do know” “can hurt you” algorithmically. I spend more and more of time these days correcting the mistakes of other digital marketers. It’s disheartening. Make sure you are checking out your experts on LinkedIn, and reviewing client recommendations, and asking questions to qualify their expertise. Nothing is worse than spending good money on expert help and then finding that advice is contrary to Google guidelines, your own experience, or just common sense.
What one digital marketing tool could you not live without?
I do a lot of site auditing and if you don’t crawl a site, you haven’t really done a site audit. So tools like Screaming Frog and URL Profiler are invaluable to me and I practically use them every day. Both have my strongest recommendation.
Bonus: What is your all-time favorite gif?
I can’t just choose one. But as an old school link builder the resource that Chris Dyson put together on the “Link Building Process” via GIFs is hilarious and I’ve had it bookmarked forever. It’s genius: http://tripleseo.com/link-building-in-gifs/
Register to Attend the MnSearch Summit
Remember to purchase your ticket for the 2016 MnSearch Summit coming up on June 24th!